Disney is leveling up in a big way in the world of online gaming through a massive new partnership with Epic Games. This represents Disney's most ambitious dive into interactive digital experiences to date. This article will highlight everything you need to know about the upcoming collaboration between Fortnite and Disney!
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Everything You Need to Know About Fortnite x Disney Collaboration
The two entertainment giants, Epic Games and The Walt Disney Company have announced a multi-year collaboration deal valued at a whopping $1.5 billion investment. This is Disney's biggest dive into gaming as it partners with Epic to create an expansive open games and digital entertainment universe. It will also open up major new opportunities for Disney’s most popular franchises within the incredibly popular Fortnite gaming universe.
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IPs Spotted in Fortnite x Disney Collaboration
Based on a tweet posted by reliable Fortnite leaker, HYPEX, the partnership will see Disney integrate its popular franchises and IPs like Star Wars, Marvel, Pixar, and Avatar into Fortnite. There will be opportunities for fans to engage with the content in interactive ways within the game's virtual world.
Disney and Epic have already worked together to bring Disney characters into Fortnite. This new deal massively expands that collaboration for more long-term collaborations.
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Online Epic Games x Disney Universe
As we can see in the video promotion above, beyond Fortnite, Disney and Epic will also collaborate to build an online Disney universe in which fans can participate. It will allow for integrated gameplay, shopping, and content viewing.
The goal is a persistent and interconnected environment where Disney fans can create their own stories and immerse themselves in the franchises they love.
This investment surely comes at the perfect time, when consumer engagement in immersive digital worlds is fastly increasing, especially among younger audiences. The Disney-Epic partnership aims to be the first line of this trend.
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